The A Better Back Pillow was given to me as a gift and has quickly become a must in my day-to-day life. It is on my office chair during the day, my recliner chair by night and in my car when I have long drives. After suffering terrible back pain for years, I had all but stopped going to the movies, which I love, out of dread for the long periods of sitting time. Now I put an cold element in my A Better Back Pillow, take it to the theatre and simply rotate from the ice side to the regular side every 30 minutes during the film, and I’m fine. It is now an essential part of my routine. Purse, check; cell phone, check; A Better Back backpack on, check! And ready to go!