A Better Back® was born in 2005, developed by Claudia who lives to bring people comfort! Our initial purpose was to help improve the posture of online college students at a local online university. Students alternated hot and cold in A Better Back® for added alertness during long hours of study. Even greater buzz started when college coaches and athletes discovered A Better Back® praising its value in long lasting heating and cooling prop¬erties. They said A Better Back® was the perfect remedy for post-game pain and soreness. They enjoyed how safe and easy A Better Back® is to travel with and appreciated the muscle relief during their long trips! Coaches and athletes proved that hot and cold therapy resulted in a quicker recovery for the athletes. The design and affordable price made it the perfect companion for students, athletes, coaches, fans and everybody to enjoy! Surveys and ll feedback we gathered continued to reinforce our belief that this product would really provide comfort to every-body. Alas, the initial launch of A Better Back® was a winner, a slam-dunk, a touchdown and an extra point!
Back in 2005 we did what most businesses did; outsourced to other countries for our supplies and manufacturing labor…NOT TODAY! Claudia never felt good about doing that and worked for 3 years to bring it all back to America! She created a business model we are very proud of and are eager to share with others. Quality, dependability and doing the right thing is what you get with A Better Back.®
Now, A Better Back® represents both a brilliant preventative health product, as well as a movement, a shift, away from typical American business practices where outsourcing to other countries for cheaper products and labor pads the wallets of a few executives, while it cripples entire industries, communities and families here in America.
Every single day we work to prove that nurturing relationships with people (customers, employees, partners, vendors, charities and communities) can, and must come before profits. When business is approached, planned and run this way, Every Body Benefits!